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Hello! I'm Bee.
Climate Activist, Marketing Strategist,
Social Impact Advocate
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I believe in the power of energy to spur social progress in an inclusive, accelerated, and meaningful manner.
Through consulting, my mission is to help companies & communities harness this power to create positive and equitable impact.
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We can all be better.
Consumers Choose Sustainable
81% of global consumers say it's extremely important for companies to implement programs that help the environment in a meaningful and measurable way (Nielsen, 2018).
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Are you ready for this shift?
EXPERTISE
Marketing & Strategy
Build brands that matter,
customer experiences that deliver joy,
and a profitable business that provides
positive and sustainable impact
Design-Thinking
Host inclusive stakeholder workshops
and craft engagement programs
that deliver customer and
community-focused innovation
Energy
Implement energy efficiency, renewable energy infrastructure, and clean tech solutions that address climate change, improve resiliency & create social impact
Sustainability
Quantify your organization's carbon footprint and craft Corporate Social Responsibility & Sustainability programs that support people, planet, and profit
TALKS
EXPERIENCE
2020-Present
Founder & Principal
THE POWER OF WE
Social impact consultancy dedicated to eradicating apathy on the toughest topics. We co-create equitable solutions - in marketing, strategy, and design - that tackle systemic issues, like climate justice, gender equity, and sustainable business.
2018-2020
Director
Marketing & Growth Initiatives
ENGIE SERVICES NORTH AMERICA
Advanced the zero-carbon transition through programs that decentralize, decarbonize, and digitalize energy infrastructure, buildings, and community services.
Managed cross-functional team of Creative, Communications, and Marketing professionals to deliver corporate, field, and product marketing services for a $2 billion business.
2017-2018
Sustainability Executive
ENGIE GROUP
Developed award-winning smart city, green mobility, decentralized generation, project finance, and sustainability solutions for the MUSH (Municipal, University, School, Hospital) market and corporate clients around the world.
2017-2014
Head of Market Strategy
OPTERRA ENERGY SERVICES
Led strategy, marketing, and business plan creation for profitable growth in new market segments across the US, with a focus on California, Texas, and Hawaii.
2014-2012
Senior Marketing Analyst
CHEVRON ENERGY SOLUTIONS
Crafted innovative programs that connected solar photovoltaic construction and energy efficiency retrofits with hands-on learning in STEM education, professional development & job creation, and community engagement outcomes.
2010-2012
Business Planning Analyst
CHEVRON CORPORATION
Developed 3-year business plans to enable enterprise-wide technology transformation, while supporting strategy, planning and communications for global enterprise.
2007-2010
Consultant
SUSTAINABILITY CLIENTS
Paired project management leadership with deep subject matter expertise in corporate social responsibility, circular economy, and social impact to enable both private sector and non-profit clients to achieve their goals.
PROJECTS & CLIENTS
CORPORATIONS &
START UPS
From global Fortune 100 companies to local b-corps, I've enabled organizations to achieve their core missions, while expanding their work to include positive outcomes for people, planet, and profit.
Clients have benefited from social impact & sustainability programs, innovation initiatives, and transformative marketing & strategy projects that build a better bottom line.
LOCAL GOVERNMENTS & EDUCATION
Armed with a deep understanding of the public sector - the trends, challenges, and governance that shapes and facilitates impact - I've partnered with city managers, elected officials, and school administrators to improve STEM education, community engagement, and workforce development.
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Pragmatic innovation is core to the successful programs I've crafted that connect sustainability and quality of life.
NON-PROFITS &
NGOs
Guided by principles of social entrepreneurship and equity, I've had the privilege to partner with non-profits and NGOs. When the the heart and soul of their work shine through, it benefits everyone.
Community organizations collaborate with me to host workshops, run design challenges, mentor and advise from a Board seat, and help mobilize people around their organization's cause.
THINKER & DOER
Bee is a rare combo of thinker and doer. She brings big picture thinking through to execution, not afraid to toggle seamlessly between vision and details. When bringing a new model to market (Metered Energy Efficiency Transaction Structure or MEETS), she designed both a long-term framework and immediate tactics to help educate the market and establish thought leadership. I'd highly recommend her to any team that wants to sprint and make amazing things happen!
— Aaron Panzer
Managing Director, Gridium
EDUCATION
2014-2016
Harvard University
SUSTAINABILITY &
ENVIRONMENTAL MANAGEMENT
Thesis research delivered Clean Tech Rural Development Model to identify which energy solutions best catalyze quality of life improvements in rural and island communities, to increase return on private sector investment and international development funds.
2006-2010
Haas School of Business
UC Berkeley
BUSINESS ADMINISTRATION,
CORPORATE SOCIAL RESPONSIBILITY,
POLITICAL SCIENCE
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2012, 2016, 2019
Executive Education
Stanford GSB
Stanford D.School
UC Berkeley
PRODUCT MARKETING,
CUSTOMER-FOCUSED INNOVATION &
DESIGN THINKING
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